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It’s hard to miss Hire Empire’s fabulous listings on the High Street Runway. Marilena, the owner and founder, has quickly become one of the most successful shops. What started as a side hustle has now become a full-time business. So what can we learn from Marliena and her success story…

Marilena is pictured in our hero shot wearing her own listing the Scanlan Theodore ‘strappy parachute maxi dress’.
Marilena reaps the benefits of having her very own endless wardrobe. Joining the App in 2019, Marliena has listed over 170 outfits in just three years. During this time, Marliena has finished her degree and has earned enough money from her rental business to support herself. Hire Empire has grown from success to success… so let’s take a look at her App stats …

– She has listed 170 outfits to hire, currently, 135 of these are active
– She has had over 1300 booking inquiries
– Her average rental price is $104 which is much higher than the Apps average of $70
– She’s had over 22,000 clicks to her shop on the App via the custom link in her Instagram profile

Marilena has taken the App by storm, a favourite to hire from and always providing customers with an outstanding experience. She was one of the first users invited to become a Premium Renter because of her excellent customer service! Marliena always responds quickly once receiving an enquiry and will offer a high-quality try-on experience to ensure the customer is happy.

We can pin her success to having a fantastic eye for predicting trends and using great photos on both the App and on her Instagram. Marliena has a high conversion rate as she moves quickly to discuss and lock in bookings. With the average user enquiring about a minimum of three outfits, Marliena understands that a shop’s strength is their fast communication, availability, and eagerness to close the sale.

Hire Empire is based in The Gap, Brisbane and she also ships her items Australia-wide. Here are some of our favourite listings, If you’re on your mobile click here to see her shop!

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